Alternative networks have come forth in many countries and regions, at times without central guru, and are made up of individuals, non-profit organizations, and local sites. They aim to democratize information and promote marketing reform. They will face a range of challenges, which include limited financial and scientific support, nevertheless they persist in building local and native links and circumventing imperialist power aspect.

Most popular media is usually owned and controlled by West transnational firms. Most content material produced by these media sites is aimed in Western people, which is unrepresentative and in some cases harmful to those forums. But the global network of communications supporters is trying to reform the media, developing alternative sites that serve the people and demonstrate the advantages of democratic media.